White House Announces SXSW-Style Film, Music, Media Festival

The White House is taking a queue from South by Southwest’s celebration of arts and media by hosting its own festival.

President Obama and the White House announced Monday that the first annual South by South Lawn will be held on Monday, Oct. 3. The proposed festival will “bring together creators, innovators, and organizers who work day in and day out to improve the lives of their fellow Americans and people around the world,” stated White House chief digital officer Jason Goldman in a blog post. “South by South Lawn will challenge young leaders to build on our progress toward an America that is more tolerant, fair, and full of opportunities.”

The event will be split into three parts: film, music, and interactive. In association with the American Film Institute, the film portion will feature student-submitted films from the annual White House Student Film Festival. Over 700 shorts were submitted, all revolving around this year’s theme of “The World I Want to Live In.” The music portion will allow emerging artists to collaborate with current well-known artists, giving them a new form of exposure and mentorship. President Obama showed his support of the arts by recently sharing his own love of music through his summer playlist.

The President’s Committee on Arts and Humanities, with C3 Presents, heads the interactive portion, which will explore the latest platforms of technology. Additionally, panel discussions and interactive booths will reward attendees with insight on how to create lasting change within organizations and communities.

The festival is currently accepting nominations from individuals or organizations that believe their contribution to their respective community is worth spotlighting at the event. Information for nominations can be seen and submitted here.

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